Companies are being forced to adjust their business models in order to adapt to the new market reality as a result of digital transformation.
What's interesting about this is that the firms aren't pushing the change.
Instead, the customer is driving this transition.
Customers today want relevant content related to what they're doing at any time, anywhere, and on any device of their choice. Your strategy is determined by their travel.
And, in order to stay up with this new breed of "always-connected" client, your company must embrace technology in order to provide an unparalleled customer experience.
Fortunately, putting the client first is already central to the strategy of many businesses.
According to research, 35% of business executives believe that digital transformation services helps them perform better.

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